Legacy Way journey planner
Queensland Motorways is a leading provider in the local transport infrastructure sector. Managing the Go Via network, motorists are able to reach their destinations quickly via an integrated network of roads, bridges and tunnels.
In early 2015, the Go Via network will be extended through the opening of the Legacy Way tunnel. This development will enhance cross-city transport and better connect the western and northern suburbs.
Vivo Group were approached to develop an interactive map to be featured on the new Legacy Way website. Our goal for the map was to communicate the benefits of the tunnel in an engaging and memorable way.
Legacy Way provides a much needed connection from the western freeway to the Inner City Bypass. To ensure visitors to the website would be able to clearly register the time saving benefits of the tunnel and understand its location in Brisbane, we illustrated a stylised version of the city with emphasised landmarks and main roads for visual reference.
This approach provided us with the flexibility to include landmarks on opposite sides of the city and ensure the map was at a readable size on the majority of screens it would be viewed on.
A speedy idea.
Without the hinderance of volatile peak time traffic, the Legacy Way tunnel saves the commuter a solid 14-20 minutes, compared to alternate routes. This information, while impressive, doesn’t resonate deeply and therefore required further thought to ensure the message Queensland Motorways wanted to convey was articulated.
We set up a series of eight key routes through the city that would typically utilise Legacy Way. Once selected, each of these routes trigger cars to animate along a path to their destination. A simple, miniature race quickly highlighted the benefits in utilising Legacy Way and provided a fun alternative to plotting the route on the map. After the race, the time saved is displayed along with the traffic lights avoided, with friendly commentary suggesting how the user could spend their time saved.
Our aim from the beginning was to incorporate the latest technologies in the map and to support the fast growing number of users who would be viewing the map on both tablets and desktop computers, with high resolution displays. We built the map using vector images so they would remain crisp and scale to any size resolution.
While this approach works effectively on newer browsers, the same can’t be said for legacy versions. As a result, we were able to offer a fall back solution that instead loads jpeg images, along with a downloadable PDF version of the map. We also built in smart device size detection to hide the main interface on small screens and tablets and encourage interaction with the map instead.