NRL Collector Cards Microsite

The Sydney Morning Herald newspaper commissioned us to design and develop a custom microsite to further the NRL Collector Cards promotion online. In this way, users could access the microsite to view the entire list of cards to be collected, watch videos and view images to extend the card-collecting experience. The microsite was developed with interactive flash animation tools to guarantee an authentic user experience, and a custom-built database, CMS and eNewsletter were developed and integrated.