So what is Graph Search and how will it work?

By way of background, Facebook is currently home to over one billion users, 240 billion photos and over a trillion connections. The numbers speak for themselves, but the tools provided for users to navigate their way through this rapidly growing and forever evolving assemblage of content has for some time been the social network's perceived point of weakness, with critics labelling its search facilities inadequate.

Enter Graph Search

Facebook promises Graph Search will take it back to its “roots”, providing a new way to navigate connections and make new connections. Graph Search will appear as a bigger search bar at the top of each page—when a user searches for something, the search will not only determine the results the user gets, but will also serve as a title for the page, with users able to edit the title and create a custom view of the content.

Facebook claims Graph Search and web search are “very different”, stating while web search is designed to take a set of keywords and provide the best possible results to match those keywords, Graph Search is designed to allow users to combine phrases to search a set of people, places, photos or other content that's been shared on Facebook. In the words of Facebook founder and chief executive Mark Zuckerberg: "Graph Search is designed to take a precise query and return to you the answer, not links to other places.”

The first version of Graph Search will focus on four main areas: people, places, photos and interests.

So, how can businesses benefit?

As Facebook continues to expand, users are not only discovering information in their respective news feeds, but are also actively seeking out information via Facebook pages; in fact, Facebook states every day over 150 million users visit Facebook pages, not just via news feeds.

Users will now be able to search the social graph, which will essentially work by connections and association. For instance, Facebook offers up the following examples of potential search field terms: “sushi restaurants that my friends have been to in Los Angeles”, “hotels near the Eiffel Tower”, and “TV shows my friends like”. Users will now be able to sift through their social connections for further and, if required, more specific information about people, places, photos and interests.

For businesses that have a page and an active presence on Facebook, Graph Search promises to make it easier for users to discover and learn more about them.

Facebook recommends businesses maintain a complete and up-to-date page and to ensure:

Further information on Facebook page maintenance and optimisation can be found here: https://www.facebook.com/help/382987495087424/

Businesses may also use Graph Search as a research tool. For instance, as demonstrated by Facebook at the Graph Search launch, a user may query “what TV shows are most liked by doctors” or “what TV shows are most liked by software engineers”. The potential uses appear myriad.

Move over Google?

Not likely, but Graph Search is perceived as a direct challenge to the search engine, with Facebook also in partnership with Microsoft's Bing search engine, delivering additional results from the web when Graph Search doesn't provide a clear result to search term queries. Given the huge volumes of data presided over by Facebook, it is seen as a logical step forward for the social network. Graph Search may yet be in its infancy, but as the Facebook universe continues its seemingly unabated growth, businesses would do well to seek to harness its power to the full.

The concept of second screen viewing is quite simple, in that a user simultaneously views a primary (typically the TV) and secondary screen; be it a smartphone, tablet, computer or gaming device. As you can see in the below image, the Google study found that on average, we use three different screen combinations per day, the largest being the Smartphone and Television.

Simultaneous multi screening can either be complimentary or multitasking. Complimentary usage is where the viewer is finding information based on a similar activity they are currently viewing, compared to multitasking being an unrelated activity.

As illustrated in the above figure, Google found that the top activity of choice when sequentially screening is; browsing the internet (81%) followed by social networking (72%) and online shopping (67%).

There are applications specialising in secondary screen use. The most popular and successful ones so far are as follows;

Shazam - Shazam is a "Media Delivery Company", which allows users to recognise music to deliver search results, exclusive content and special offers.

Zeebox - Zeebox is specially designed to facilitate second screen content. As a Social Network and E-Commerce based application, Zeebox allows users to buy products you see on screen, see what your friends are watching as well as tweet/share content about shows. 

1. Hashtags

Adding hashtags to TV shows or Advertisements increases the likelihood of consumers searching. Accenture found that 7% of consumers search for hashtags on twitter after being exposed to them on TV.

2. Call to Actions Answered

Through the paired use of applications and second screens, rather than provide the user with open ended call to actions, marketers are now able to directly show them these sites on their second screen. This can be accomplished by the use of applications such as the aforementioned Shazam.

3.Leveraging Live Events

Live broadcasted, annual events such as the AFL Grand Final or the Oscars are increasingly gaining more viewers and social buzz. As such, marketers can leverage off the small screen and target consumers that are switching.

4. Gaming

Marketers have the ability to actively engage consumers on a second screen by providing them with branded games. Consumers are able to play for prizes, or general leisure, all the while establishing a relationship with the brand.

5. E-Commerce

Although the concept of simultaneous shopping is not new, dual screens provide consumers with the ability to gain further information and instantaneously purchase products. Lately we have seen the pairing of movies and instant purchasing with Target.

6. Ad Incentives

Second screen viewing enables marketers to reward consumers for engaging with their brand. Incentives such as discounts, coupons and even free products are possible reward strategies.

7. Apps

This is not a new concept - having an application for a specific show. Apps like the The Block have the ability to showcase inside information, breaking news and social networking ease.

Companies are trying to enhance the viewing experience by offering more information and more opportunity to connect and explore. Although the presence of a second screen can distract from the initial product placement, it is a trend that doesn't seem to be declining. A recent Nielson study found that second screen viewing in the form of TV and smartphone, increased brand recall by 69% whilst also lifting purchase intent by 72%. These figures alone indicate that marketers, sooner rather than later should start exploring with the second screen strategy. Marketers should seek to leverage their marketing throughout these various platforms in order to maximise reach, increase frequency which will lead to a larger market share.

With all of this information in mind, 2013 is set to be a year of content overlapping!

Not only is Pinterest wildly popular and ranked one of the internet's 50 most visited websites (and the third most popular social networking site behind Facebook and Twitter), but it also provides a unique platform for businesses to build their brand, visually showcasing their expertise and telling their story through images. Pinboards are valuable tools that modern companies are increasingly utilising to integrate and reinforce the key messages that define a brand. Additionally, businesses can engage and develop a profile within the Pinterest community by repinning and commenting on other users' content, and by following and associating themselves with other users and brands that can, in turn, help define their own image and message.

Essentially, Pinterest allows businesses to establish and build an online community. Among the functions offered by Pinterest, businesses can collaborate with other pinners by inviting them to pin with them on a group board, or even host a live pinning event. Businesses can also ask questions and for feedback from other users on specific pins, and can promote pins through a company website, Facebook or Twitter account. Additional functionality allows businesses to find out what other users have been pinning from their website, and learn which of their content or products are most popular. Additionally, businesses can browse feeds for what pins are  trending, and then use this information to tailor the makeup of their own website.

But Pinterest is not just raising about brand awareness, research confirms it is also driving purchase behaviour. According to a Compete survey conducted earlier this year, about 25% of consumers reported purchasing a product or service after discovering it on Pinterest, with that number jumping to 37% among the male demographic.

Now business owners can actively promote their presence on Pinterest across the internet, accessing a host of buttons and widgets designed to be embedded on websites. These include the "Pin It Button", which invites users to pin content from a website; the "Follow Button", which invites users to follow a Pinterest account from a website; the "Profile Widget", showing up to 30 of a Pinterest account's latest pins, and; the "Board Widget", showing up to 30 of a Pinterest account's favourite board's latest pins.

Pinterest has stated it plans to offer more business services, and is set to announce a number of upcoming features that will provide businesses new ways of reaching and understanding their audience.

A verification badge allows businesses to verify they own the business on their Pinterest profile; this can be accessed in the account settings page, with Pinterest prompting users to upload a unique HTML file to their website’s server (which in turn confirms access to it). It should be noted Pinterest only currently supports top level domains, and that some blogging and eCommerce sites do not allow users to upload HTML files; Pinterest acknowledges this is a limitation for many users and is working on other identity verification methods. Once a business is verified, other users will see a check mark next to the domain in the search results.

Still thinking of joining? Well, perhaps the last word should go to Pinterest on this one, as per its term of service:

“If your boss is making you use Pinterest, you need to set up a business account.”

A mobile website is similar to the normal website, however it is optimized to display on a smaller screen and interface. Mobile websites typically only display the sites most viewed information and are accessed through the devices standard web browser (i.e. Safari for iOS and Chrome for Android). As such, all devices are able to access a mobile website. 

Mobile Applications are downloaded and installed from the App Store (iOS) or the Marketplace (Android). Applications are platform specific (i.e. they need to be individually developed for iOS or Android), however these days, most of them are available on both.

*Assuming that a current website is already established

Although there are significant differences between the two options, the interfaces are able to be rather similar (Facebook) or not (Commonwealth Bank), as seen below;

Mashable commissioned a study to discover which tasks were more prefered, and on what platform. The results are as seen below;

Based on all of the provided information, Vivo Group believes that before settling with a decision, you should ask yourself the following questions;

Once these questions have been answered, it should become clear which option to choose. Please note that these options are not mutually exclusive. You are able to have your cake and eat it too. Overall, as aforementioned, we believe that the choice is company and goal specific, whilst also typically being reliant upon budget and resource constraints.

If you need help developing a mobile website or a mobile application please contact Vivo Group here.

You see, Facebook has now integrated Custom Audience Targeting which gives users the ability to upload their consumer database - assuming that it contains customer; email addresses, phone numbers or Facebook user ID's. Once uploaded, Facebook will match such information with current Facebook users. Once matched, you are able to create and customise Facebook Ads directly to these matched customers.

This gives you the ability to target customers who you have a relationship with on and off Facebook. Just think, you are now able to directly target those users who have signed up for a newsletter, sent you an enquiry, signed up to your store, or purchased a product. You can now target your repeat customers and engage them with the brand by simply encouraging them to "Like". Although custom targeting will not rule out mailing lists, it has the capacity to drive traffic to your Facebook page, in the hope of leading them to a website or even a location. 

I am sure that you can clearly see how much this new feature saves businesses time and money. Essentially, you now don't have to waste impressions on people who have either; never heard of your brand, or dont have a current relationship with the brand. Rather, you have a compiled list of genuine customers with existing relationships with the brand. Further, it is widley known that those fans who are engaged, and enjoy the content that a brand published, are more likley to share it with their network. As such, Custom Targeting, has the ability to promote information to existing customers who are unaware of the brand's Facebook presence.

For those who are worried about privacy, it should be noted that at this point in time there have been no issues as the contacts details are "hashed" (encrypted) prior to Facebook recieving them. Facebook has said that they "calculate the hash of the email addresses and phone numbers that people have given us and store these hashes with the corresponding person. When an advertiser imports their hashed audience list into power editor, we compare it with our hashes to find all of the matching user IDs. If an advertiser imports a hashed email address that we dont have, it wont match anything. Facebook won't know the originial email address or phone number because it was hashed before it was uploaded."

You also may be wondering if the "old" targeting options are still available - They are! In fact you are able to layer these targeting options over your newly obtained list. For example, from your obtained list, you can narrow it down and target specifically 30 year old females living in Brisbane. Now that you have all of this information, you're probably wondering, HOW, WHERE, can I get this new feature? Well it is available through Power Editor and the Facebook Advertising API. Happy Targeting!

If you require further assistance with Facebook Ads or Social Media Strategies please contact Vivo Group here.  

A Troll is a person who seeks to cause a commotion and gain attention by persistently hijacking your online presence whilst inundating you with negative and abusive comments. Trolls engage in order to increase self worth. They play off every interaction and become more fuelled and persistent the larger the argument becomes. They do not have legitimate grievances and do not want to talk rationally. Rather, they wish to ruin your reputation at every opportunity possible. Trolls hide behind their usernames and seek maximum anonymity.

Users must keep in mind that posting negative comments does not simply class one as a Troll. Some frustrated fans choose to connect with the respective company via the internet. If they are infact a disgruntled fan (not a Troll) you should aim to publicly resolve their issue. By publicising the resolution process you are able to gain more fans by indicating the brands commitment and dedication to resolving issues. If they are a disgrunteled customer, and you are unable to solve the issue publicly, you could contact them via private message and offer them discounts, vouchers etc. 

1. Don't add fuel to the fire

As per the golden rule, if you have nothing nice to say, do not say anything at all. If you react to the negativity, your business will most likely suffer and gain a negative image. Trolls thrive on attention and seek to cause offence and receive a reaction. Although tempting, it is not constructive to show them the error of their ways as logic, reason and statistics only amp them up. Whatever you do, do not respond with negative comments, this indicates to the Troll that you are bait and it allows them to set the ground rules. Overall Trolls are best handled by ignoring them.

2. Be respectful

Online communities to not sit well with negative, attacking and constant content. Posting negative comments will most likely result in the community supporting the victim - making the aggressor look worse. Although it is hard to sit and watch an attack, you need to focus on maintaining your brand image and reputation. Remember: You are in control and have options!

3. Have a crisis plan

It is important that all companies have a specific and detailed crisis plan. As such, when implemented you have the ability to spin a negative comment into a positive brand opportunity.

4. Competitors

They say any publicity is good publicity. With this in mind, if your competitors are dull enough to be the Troll and post about you online then let them - as it is an opportunity to spread your brand name in a positive light. This tactic has the ability to increase the possibility of obtaining a broader audience of potential clients. If your competitors are threatened by your success, consider their attacks a tremendous compliment. Furthermore, remember that while your getting on with business, your rivals most likely are not.

5. Privacy Settings

By employing tight privacy settings, you are able to control who is able to engage with you and where they are able to engage. As such we strongly advise that you control your setting so that Trolls have a lower possibility in being able to affect your online environment.

6. Know your enemy

You should seek to find as much information about your Troll as possible. Can you find any information about them on their profile? Do they use a faceless profile picture? Is the other content on their site negative? In any battle it is important to understand and identify your opponent. You should also take a screenshot of the comments. Thus if the matter needs to be escalated, you will be fully prepared and able to identify your Troll

7. Take the high road

By nature, Trolls are persistent especially when they are not gaining the attention they desire. They will most likely come back and attack harder and stronger. As such it may be increasingly difficult to ignore them. If this is the case, you may wish to respond with a neutral comment along the lines of "Thank you for your feedback". Such comment will indicate that you are not interested and will not buy into their antics. Alternatively, the best way to move away from a negative topic, is to change it into a positive one. 

8. Block or Delete

If all else fails you can delete or block your Troll. In saying that, to employ such strategy you need to monitor your online presence closely. This is because the majority of internet users do not appreciate any type of censorship with comments and posts. As such you need to monitor your online presence closely and delete the comments before the general public notice it.

9. Not Tolerated

Most sites (including Twitter, Facebook and Instagram) have an anti-bullying policy and as such they have implemented the "report abuse" function. We recommend ignoring the trolls but use your tools to your advantage and select the Report Abuse button if you feel the need. 

10. Set some ground rules.

If you have a platform whereby people can comment on your site, set up some ground rules. Let it be known that although you appreciate feedback, complaints and constructive criticism, any continual negative comments will not be tolerated. Thus, if a Troll does not leave negative feedback, you can delete the comment and let your fans know why. At the end of the day it is your online space, so make your own rules. 

11. Listen

Although it is hard for anyone to hear negative comments, it is important to listen and know what is being published about your company. Trolls typically act in extreme ways, however you may be able to identify some distinct issues that other customers may be genuinely experiencing. In essence, use the negatives to your advantage by analysing your business and indentifying if the problem is infact an issue.

12. Exiting

If Trolls have forced you to leave the cyber world please do not encourage them by letting them know so. Remember that encouragement and attention is all they are after. By you leaving, and making it public the Trolls win. 

We're are not going to lie, dealing with Trolls is frustrating and testing at the best of times. If you get caught up in the Troll spectacle there is a high possibility that it could ruin your brand reputation and in fact cause more damage to your brand than ever expected. As such, stand your ground and remember that it is your online space and it is under your total control.

The Daily Telegraph has launched a #StopTheTrolls petition. Sign the petition here. 

Have you been attacked by Trolls? What did you do to handle the situation? Tell us below in the comments. 

With all of today's hype, you probably find yourself extremely confused and don't know where to start. Fret not, Apple fans amongst the Vivo Group have been able to provide a concise wrap up of all things iPhone 5.

Some feel that with the absence of Jobs, the fanaticism associated with new Apple product releases has significantly declined. Fewer leaks meant new features, when unveiled, were a surprise - rather than a clarification of rumours, resulting in a rather ho-hum launch.

Aesthetics

Processing

Applications

At each release, we have come to expect drastic, innovative changes from the Apple Team. This release adds weight to the argument that Apple is indeed converging with their competitors - compared to times previously, where they would seek to differentiate themselves in the quest to develop a revolutionary, innovative product.

If you have kept your finger on the pulse, all "special" features were leaked, however with this release, the earphones seem to be gaining the biggest attention. Apparently, they have been designed in such a way, that the sound is actually directed into the ear. Who would have thought?!

Yes, Apple has released headphones - keeping with their patented white design - but in a pod formation. Named; EarPods, this new design conforms to the average ear and boasts four speaker slits to provide a spectrum of sound. This is something that previously carried speculation, however it is the innovation that us Apple geeks were awaiting.

A huge change that was also speculated - that us Apple lovers were not ready to face - was the new design of the 'Lightning' charger. From a marketing point of view, it is seen as a drastic change, but further research would indicate it makes sense - particularly from a brand that is constantly looking to the future, and seeing to push the envelope. Therefore the 'Lightning' charger is a natural progression.

This new charger will most definitely annoy and alienate some of the new Apple users who have just bought into the franchise, and will skew the customer adoption curve.

The once 30-pin charger, has been remodelled to an 8 pin and can be inserted with either side facing up. Apple lovers, don't worry, there is an adaptor that can be purchased to keep the compatibility with your other MAC gear. Note the adaptor starts at $AU35 or $AU45 for the cable. If you are wanting to use your iPhone5 with the new accessories, you're going to have to wait as the shipping commences in October.

Brilliant - particularly if you've just purchased an expensive Bose speaker dock.

We'e not going to lie, we were really looking forward to the Near Field Communication (NFC) integration with the iPhone 5. As iPhone 5's biggest competitors such as; Blackberry Bold, HTC Incredible, Samsung Galaxy S III all have NFC integration, it comes as a huge shock that Apple has not stepped up the the NFC plate. Again, a surprise, but perhaps Apple have something better in store that may see NFC become redundant in the coming months or years.

With all of these changes in mind, assuming that you are going out to purchase the iPhone 5, and you are wondering what to do with your old device - here are 10 of our favourite ways to reuse your old iPhone;

At the end of the day, perhaps this little innovative change is due to the seemingly mere 2% of revenue being directed towards research and development. Or perhaps it only appears to be a small change given the accuracy of the rumours, and the apparent disappointment in 'new' features.

All in all, this has been a huge day for Apple with the iPhone 5, iOS6, iTunes11, iPod Touch, iPod Shuffle and iPod Nano updates. If the current (and now confirmed) speculation is anything to go by, next week will see the launch of the new Mini iPad and Apple iTV. I guess, as always we will have to wait for the confirmation of such rumours. For all of the Apple extremists who are ready to pitch a tent and wait, the iPhone 5 is released in Australia on the 21st of September. 

In doing so, it is essential that marketers have an understanding of the traditional forms of marketing, and how they are converging in the digital scene.

Bought Media, also known as Paid Media, is any type of media buy, where the presence has been paid for. Traditionally, bought media consists of; print ads, TV slots and billboards. In comparison, the current bought media landscape comprises of pay per click search ads, banner ads, Facebook sponsored stories etc.

An example of converged bought media is the presence of Facebook ads appearing on the user's newsfeed. Such ads are camouflaged with their typical newsfeed content and as such, some may not consider the content as bought media.

Owned media is defined as a channel that the brand independently owns and controls, a space where company content is published. An example of a company's owned media would be their company website, blog, Facebook etc.

Owned media convergence can be seen when a paid media type (eg. advertisement, or print ad) is presented in a owned media channel (youtube, blog etc).

Earned media is a channel that is comprised of user generated content. Besides word of mouth, earned media consists of; reviews, likes, shares, re-tweets etc.

Earned media is being converged with paid media. Most predominately, users are now being paid to "like" or "share" content. An act this is traditionally seen as an earned media form.

The same study that uncovered the current convergence, has published 11 steps that aid businesses with the transition from traditional media (bought, owned and earned) to the new converged media. A summary of such steps are as follows;

1. Understand Converged Media

As the most important step, marketers must be aware of the current changing landscape; being the convergence of media. As such, a presence in all media channels is essential in order to maximise reach.

2. Plan a Stable Foundation

A stable foundation using bought, earned and owned media should be established. Keep in mind that all strategies should be founded upon the companies owned media, and then paid and earned strategies can be added to the solid foundation. 

3. Ability to Achieve Earned at Scale

As earned is the most sought after media channel, it also comes with a significant downfall; being that it is the most difficult media to obtain. In saying that, the organisation as a whole must understand the importance (quality and quantity) and the underpinning strategies behind obtaining the proposed converged goals.

4. Align Teams and Departments

All deparements in a company must be of the same understanding of the converged goals and upcoming changes. It is not effective in any scenario, to not inform key members, and assume that their roles will not be influential in your strategies. 

5. Align Agencies and Vendors

All external agencies and partners must also be aware of your strategies and they too must align their efforts as appropriate. Therefore you may need to provide a relevant brief to ensure total alignment.

6. Aligned Content/Creative across Channels

Empowered consumers directly look for consistency over the various channels. If a brand isn't consistent it immediately sets off alarm bells. Keep in mind that although there is an online barrier, humans are the same; in that, when building relationships consistency, trust and ongoing communication are key.

7. Real-time Capabilities

Marketers need to keep in mind that the internet runs, 365 days a year, 24 hours a day, 7 days a week - it does not stop for anyone. Therefore customers have the ability to communicate in real time about the product and brand experience. Therefore the brand must be continually responsive dependent upon the strategy they deploy and the responses they receive.

8. Channel Flexible

As experienced by all consumers, the expansion of technology has aided the empowerment of consumers by providing access to various channels they can use to obtain information. As such, it is essential that brands stretch themselves over various channels, and ensure that they maintain their presence over all.

9. Influencer Relations

As Marketers, we are trained to understand and apprecitate that word of mouth is the best marketing tool. With this in mind, influencers are the strongest consumer drivers and as such marketers need to keep a friendly, yet strong relationship with their brands influencers. Keep in mind that influencers have the power to affect paid, earned and owned media channels.

10. Social Listening/Analysis of Crowd

More than ever, in this day and age business revolves around satisfying consumer needs. The best way to determine satisfaction is to monitor social media channels and respond as required. Remember; consumers have altered the current changing media, and as such marketers should keep a finger on the pulse in order to react to the changes directly.

11. System for Identifying & Measuring KPI's

The main goal of marketing strategies are to be successful and meet the campaign objectives. As such, key performance indicators and measurement systems need to be identified and deployed in order to measure the effectiveness and success.

Overall marketers need to keep in mind that although the media channels are undergoing a total overhaul and consumers are gaining strength, the traditional marketing strategy, metrics and logic stay the same.

Vivo Group specialise in Social Media Strategies. Contact Us today to find out more about how we can help your company.

In its simplest form, augmented reality is a crafted digital layer, that can't be seen without the presence of a screen, whether it be in the form of a smartphone, computer or billboard. Two specific, yet very separate dynamics are combined when using augmented reality; a multi-dimentional sensory experience and the perception of personal exclusivity. In an advertising sense, augmented reality is a vehicle that gives the brand the opportunity to reach and engage a vast variety of consumers, by involving them in a brand experience.

1. Reach

With the vast majority of consumers owning at minimum a smart phone, marketers are able to reach you easier than ever. Further, as this strategy can be employed by any brand and the content is typically very engaging, marketers are able to target consumers varying from children to grandparents, all within the one campaign

2. Engagement

With a dwell time on average of 7 minutes, the engagement of augmented reality speaks for itself. Furthermore, augmented reality has the ability to tap into and provoke consumers emotions through strong sensory and cognitive means.

3. Innovation

If you were to jump on the augmented reality bandwagon quick smart, chances are you will be the first in your industry to employ such strategy. Not only will this make you a pioneer, but it is a channel that allows you to unleash your creative side.

4. Geo-Targeting

As the majority of augmented reality campaigns require a smartphone, which as a prerequisite contains a GPS device, marketers have the opportunity to geo-target. Geo-Targeting is a great tool, which allows you to use the mobiles inbuilt GPS to directly target the consumer within their current surrounds.

5. Measurable ROI

Augmented reality applications have the ability to measure your return on investment by: converting viewers into direct sales, increasing your PR, as well as exponentially gaining brand awareness.

With technology growing at an astounding rate, the concept of augmented reality seems to only be the tip of the iceberg. Statistics from ABI research uncover that in the US alone, the market for augmented reality is forecasted to hit $350 million in 2014. This is 50 times greater than the 2008 figures of $6 million. If these statistics are anything to go by, it seems that our future may be permanently augmented.

In our honest opinion Lynx, thus far takes the cake for the best augmented reality campaign. The Lynx Excite Angles Ad was deployed in Victoria Station, London. Commuters were able to stand on a "lynx marker" and look up at a video billboard which would show the angels fall to earth. Commuters could then directly interact with the angels and watch themselves on the big screen. Checkout the video here of the campaign, take a look at the commuters reactions and let us know what you think about Augmented Reality.