How to Deal with Internet Trolls
With social media connections growing exponentially, the possibility of people disagreeing with your views increases respectively. With this in mind, a special breed of people, termed "Trolls" have arisen. As of late, Trolls are gaining the media spotlight and as such Vivo Group has complied some tips and tactics to assist you in combating them. What are Trolls? A Troll is a person who seeks to cause a commotion and gain attention by persistently hijacking your online presence whilst inundating you with negative and abusive comments. Trolls engage in order to increase self worth. They play off every interaction and become more fuelled and persistent the larger the argument becomes. They do not have legitimate grievances and do not want to talk rationally. Ra...
Vivo Group jumps on the iPhone 5 Bandwagon
With all of today's hype, you probably find yourself extremely confused and don't know where to start. Fret not, Apple fans amongst the Vivo Group have been able to provide a concise wrap up of all things iPhone 5. Some feel that with the absence of Jobs, the fanaticism associated with new Apple product releases has significantly declined. Fewer leaks meant new features, when unveiled, were a surprise - rather than a clarification of rumours, resulting in a rather ho-hum launch. Nonetheless, there are still some noteworthy updates and upgrades; Aesthetics New 'Lightning' charger Earphone connectivity at the bottom of the device New earphones Lighter (20%) Thinner (18%) Longer Bigger screen ...
Converged Media; Redesigning the Media Landscape.
The acceptance and success of social media has dramatically shaken up how advertisers traditionally define Bought, Earned and Owned media. The once clear cut lines between the three media types are now seen as a blurry mess. Strengthened by Altimeter Group's research, it has been forecasted that the three "distinct media are beginning to converge, [and] soon they'll be inextricably entwined". Based on this forecasted amalgamation of media, the industry has dubbed the new term "converged media". This change has been caused by the new empowered consumer, who is now consulting the new types of media (Facebook, Twitter, Forums etc) to finalise their buying decisions. With this foreseen convergence in mind, it is fundamental that marketers keep up. In doing so, it is essential that marketers have an understanding of the traditional forms of marketing, and how they are converging in the digital scene. ...
The Ultimate Facebook Open Graph Guide
For many, Facebook has become a daily activity, much like eating and sleeping. It’s a place to document their adventures, milestones and thoughts with their peers. Now, active sharing by users is being replaced by automated sharing via Facebook’s Open Graph, allowing apps to share a user's identity through where they are, who they’re with and what they’re doing online. Content sharing is nothing new. Virtually all sites have adopted the ‘Like’ button to socially share content. However ‘Like’ is a very general term. In early 2012, Facebook launched the new Open Graph which would allow users to “read”, “listen” and “love” things instead. In this way, the Open Graph can be utilised as a full media consumption platform, rather than just a social sharing or discovery platform. As Zuckerberg said in 2010, "Yelp is mapping out the part of the graph that relates to small businesses. Pandora is mapping out the part of the graph that relates to music. If we can take these separate maps of the graph and pull them all together, then we can create a Web that's smarter, more social, more personalised and more semantically aware." HIs dream is now becoming a reality. So, how does it work? When a...
#Pinterest Marketing, How To Measure Success
Pinterest - It needs no explanation. By now you’ve likely been inundated with best practice guides and case studies. We won’t weigh you down with more how-to’s; we’re more interested if Pinterest is a valuable time and resource investment. Outside of Pinterest follower counts, there are few ROI metrics available to explore. Pinterest is still a marketing experiment, with its potential currently being explored by brands, businesses and retailers alike. Here’s what the statistics tell us so far: From Q2 2011 to now, Pinterest has grown from representing 1.2% of social media revenue for e-commerce sites to 17.4%. This figure is predicted to grow to 40% by Q2 2012; Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ - with its share of social media referrals growing steadily; A report by RJMetrics found Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history; Over 80% of pins are repins, demonstrating ...
Social SEO, Integrating Social Media and Search
To stay relevant in 2012, we’re moving toward a more focused and cohesive approach to social media; one that intersects social media marketing and SEO (Search Engine Optimization) to create Social SEO. In a nutshell, it involves optimizing your social presence for search engines, effectively killing two birds with one stone. But how are they related? The social web and search engines are becoming increasingly linked, as Bing and Google’s search algorithms advance with how we use the Web. Social networks, in particular, produce an immense amount of data. In this way, linking to and from social networks is influencing a URL’s ranking in search results. Therefore, any digital content shared on social networks is an opportunity for optimizing your visibility in search engines. Take Blendtec for example. The brand’s “Will It Blend” YouTube series has attracted thousands of links on Facebook and Twitter, resulting in a top ten ranking on Google for the word ‘blender’. ...
SMM vs. SMO, What's the Difference?
Social networks are growing exponentially, carrying millions of conversations and social interactions and presenting a huge opportunity to increase your brand or business’ exposure. But, this growth means that the online realm is becoming more saturated with media messages and more complex to navigate. Newfangled approaches like gamification, QR Codes and NFC technology are springing up to capture user interest, but often the best approach is to pare your strategy back to the basics - findability and content (which have never been more important). These two concepts are reflected in Social Media Marketing (SMM) and Social Media Optimisation (SMO), two terms used interchangeably to describe marketing through social media. However, SMM and SMO do not mean the same thing, ...
Charlie Sheen Roast: A #Winning Social Strategy
We have a love/hate relationship with Charlie Sheen, what with wanting to slap him and all. So it was with great pleasure that we tuned in to the Comedy Central’s Roast of Charlie Sheen, where Sheen surrendered himself to a slew of angry comedians including Seth MacFarlane, William Shatner, Mike Tyson and Steve-O. Even more impressive than the jokes were the statistics for the night. 6.4 million American viewers and 810,000 Australian viewers tuned in, making the Sheen Roast the highest-rated roast to date for the cable network. Moreover, the Roast garnered 400,000 tweets during the night, with thanks to the Comedy Central’s #winning social strategy. We’ve learned in recent weeks that TV executives are becoming more open to the concept of Social TV and engaging television audiences through social media. So the Sheen Roast was the perfect opportunity for Comedy Central to ramp up it’s social offerings, given Sheen’s social media clout. Earlier this year, the drama around Sheen’s public dismissal from Two a...
An insight into Slap Sheen: The Game. #winning
Charlie Sheen started his career as a film star, and is looking at finishing it as a mentally ill media menace - is that #winning? For the past few weeks his interviews, outrageous quotes and web-series “Sheen’s Korner” have had us laughing at - not with - the highest paid television actor. Vivo Group wanted to join in the fun and capitalise on the hype, and so Slap Sheen was created. Slap Sheen is an online game with a basic goal; to slap Charlie Sheen. Set in a (not as-yet trashed) hotel room, littered with wads of cash and suspect white powder, players can try their hardest to slap some sense into Sheen. With Sheen saying his infamous catchphrases, you will be ‘bi-winning’ when you get to slap him here and slap him there (note: no...
