#Pinterest Marketing, How To Measure Success
Pinterest - It needs no explanation. By now you’ve likely been inundated with best practice guides and case studies. We won’t weigh you down with more how-to’s; we’re more interested if Pinterest is a valuable time and resource investment. Outside of Pinterest follower counts, there are few ROI metrics available to explore. Pinterest is still a marketing experiment, with its potential currently being explored by brands, businesses and retailers alike. Here’s what the statistics tell us so far: From Q2 2011 to now, Pinterest has grown from representing 1.2% of social media revenue for e-commerce sites to 17.4%. This figure is predicted to grow to 40% by Q2 2012; Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ - with its share of social media referrals growing steadily; A report by RJMetrics found Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history; Over 80% of pins are repins, demonstrating ...
Social SEO, Integrating Social Media and Search
To stay relevant in 2012, we’re moving toward a more focused and cohesive approach to social media; one that intersects social media marketing and SEO (Search Engine Optimization) to create Social SEO. In a nutshell, it involves optimizing your social presence for search engines, effectively killing two birds with one stone. But how are they related? The social web and search engines are becoming increasingly linked, as Bing and Google’s search algorithms advance with how we use the Web. Social networks, in particular, produce an immense amount of data. In this way, linking to and from social networks is influencing a URL’s ranking in search results. Therefore, any digital content shared on social networks is an opportunity for optimizing your visibility in search engines. Take Blendtec for example. The brand’s “Will It Blend” YouTube series has attracted thousands of links on Facebook and Twitter, resulting in a top ten ranking on Google for the word ‘blender’. ...
SMM vs. SMO, What's the Difference?
Social networks are growing exponentially, carrying millions of conversations and social interactions and presenting a huge opportunity to increase your brand or business’ exposure. But, this growth means that the online realm is becoming more saturated with media messages and more complex to navigate. Newfangled approaches like gamification, QR Codes and NFC technology are springing up to capture user interest, but often the best approach is to pare your strategy back to the basics - findability and content (which have never been more important). These two concepts are reflected in Social Media Marketing (SMM) and Social Media Optimisation (SMO), two terms used interchangeably to describe marketing through social media. However, SMM and SMO do not mean the same thing, ...
Charlie Sheen Roast: A #Winning Social Strategy
We have a love/hate relationship with Charlie Sheen, what with wanting to slap him and all. So it was with great pleasure that we tuned in to the Comedy Central’s Roast of Charlie Sheen, where Sheen surrendered himself to a slew of angry comedians including Seth MacFarlane, William Shatner, Mike Tyson and Steve-O. Even more impressive than the jokes were the statistics for the night. 6.4 million American viewers and 810,000 Australian viewers tuned in, making the Sheen Roast the highest-rated roast to date for the cable network. Moreover, the Roast garnered 400,000 tweets during the night, with thanks to the Comedy Central’s #winning social strategy. We’ve learned in recent weeks that TV executives are becoming more open to the concept of Social TV and engaging television audiences through social media. So the Sheen Roast was the perfect opportunity for Comedy Central to ramp up it’s social offerings, given Sheen’s social media clout. Earlier this year, the drama around Sheen’s public dismissal from Two a...
An insight into Slap Sheen: The Game. #winning
Charlie Sheen started his career as a film star, and is looking at finishing it as a mentally ill media menace - is that #winning? For the past few weeks his interviews, outrageous quotes and web-series “Sheen’s Korner” have had us laughing at - not with - the highest paid television actor. Vivo Group wanted to join in the fun and capitalise on the hype, and so Slap Sheen was created. Slap Sheen is an online game with a basic goal; to slap Charlie Sheen. Set in a (not as-yet trashed) hotel room, littered with wads of cash and suspect white powder, players can try their hardest to slap some sense into Sheen. With Sheen saying his infamous catchphrases, you will be ‘bi-winning’ when you get to slap him here and slap him there (note: no...
