Vivo Group jumps on the iPhone 5 Bandwagon
With all of today's hype, you probably find yourself extremely confused and don't know where to start. Fret not, Apple fans amongst the Vivo Group have been able to provide a concise wrap up of all things iPhone 5. Some feel that with the absence of Jobs, the fanaticism associated with new Apple product releases has significantly declined. Fewer leaks meant new features, when unveiled, were a surprise - rather than a clarification of rumours, resulting in a rather ho-hum launch. Nonetheless, there are still some noteworthy updates and upgrades; Aesthetics New 'Lightning' charger Earphone connectivity at the bottom of the device New earphones Lighter (20%) Thinner (18%) Longer Bigger screen ...
Converged Media; Redesigning the Media Landscape.
The acceptance and success of social media has dramatically shaken up how advertisers traditionally define Bought, Earned and Owned media. The once clear cut lines between the three media types are now seen as a blurry mess. Strengthened by Altimeter Group's research, it has been forecasted that the three "distinct media are beginning to converge, [and] soon they'll be inextricably entwined". Based on this forecasted amalgamation of media, the industry has dubbed the new term "converged media". This change has been caused by the new empowered consumer, who is now consulting the new types of media (Facebook, Twitter, Forums etc) to finalise their buying decisions. With this foreseen convergence in mind, it is fundamental that marketers keep up. In doing so, it is essential that marketers have an understanding of the traditional forms of marketing, and how they are converging in the digital scene. ...
Head In The Cloud: Our thoughts on cloud computing
Fifteen years ago, computer users carried their documents around on floppy discs. My, how times have changed. Today, individuals and businesses alike have found their storage solutions in The Cloud - a web-based application which functions as a virtual server, allowing for anywhere-anytime storage of personal and professional files. The concept, quite simply, is that you outsource your needs to remote machines and simply log into your files from The Cloud with your personal device, be it mobile phone or laptop. Cloud Computing is nothing new. In fact, chanc...
Criminals in social media: swapping bricks for clicks
We constantly hear about how social media can be great. How companies are connecting with their customers through social media and how social media can assist in turning your start-up business into a viral success. However, recently it seems as though all the positives of social media have been tainted by people using it poorly. Prisoners are using contraband mobile phones to access social media, where they are threatening and intimidating victims. Other criminals are using social media to conduct crime, meanwhile, cyber-bullying is still as prevalent as ever. Is it the nature of our society that it was inevitable that something which was created for good, be used to promote negative behaviour? In the U.S., prisoners are engaging in their ‘freedom...
The real cost of storing your customers' details online
It has been an interesting, though unfortunate week for Lush. Close to 40,000 online shoppers will have to cancel their credit cards after a breach of the cosmetics company’s website. Lush were alerted of the breach by the company hosting their website, but they could not give an indication of how long the servers had been compromised. According to Lush, a forensic investigator had been employed to trace the source of the attack. Attacks on websites are common, and often only result in a minor disturbance or annoyance - with no personal data belonging to customers being leaked. In this instance though, it would appear that the attack has uncovered not only personal details, but the credit card numbers of thousands of Lush’s customers. This then begs the question - how ...
