Klout Perks Gaining Clout
Our world is becoming increasingly cluttered with advertising and marketing messages. Which is why it’s only natural that brands are looking for new, non-intrusive ways to promote their products and services online. The next frontier? Social recommendations. Personally, a lot of purchasing decisions are made based on friend’s recommendations, rather than listening to a celebrity endorse the product. Katy Perry, we all know you were paid to say that about Proactive. Do you even know what acne is? So instead of ‘pushing’ the message on consumers, why not have them advocate for you? The difficulty here lies in identifying and targeting those advocating consumers. But, thanks to Klout, that just got a whole lot easier. Hold up, what is Klout? It’s an online measurement tool for influence. Using data mined from a user’s active social networks - including Twitter, Facebook, LinkedIn, FourSquare, Tumblr, Flickr and ...
Face recognition, new frontier for Digital Advertising
Advertising is suddenly a lot smarter. So smart in fact, that when you walk past a billboard ad, you’re no longer watching it - it’s watching you, all thanks to face recognition. Once the stuff of science fiction and anti-crime fighting, face recognition technology is slowly creeping into digital signage to tailor digital displays to whoever stops and looks at them. If you’re a male in your 50s, up jumps an ad for a hardware store. Female in your 20s? Hammers and nails are quickly replaced with makeup and fashion. In our age of revenue-raising and retaining customer loyalty, facial recognition is turning the advertising rules upside down by allowing retailers to engage and interact with consumers in a more personal and compelling manner. How does it work? Facial recognition technology is a computer-based system that detects and identifies human features. Using carefully-hidden surveillance cameras, the system measures and computes the nodal points on your face - including the width of your nose, the distan...
Sign up to receive our newsletter, Frank!
Next month, in March 2011, we are welcoming our e-newsletter, Frank, into the Vivo Group family. What does it mean to be frank? No, not what does it mean to be Frank Sinatra hanging out with fellow Rat Pack cool cats, but what is the the action of “being frank.” To be frank is to be honest and clear cut; to call a spade a spade. Frank will act as a compulsive analyser, and attempt to answer your questions before you even ask them. What’s new in digital media? What have Vivo Group been up to lately? Who has the newest, smartest social media strategy around? What are our friends up to? What is currently floating around in cyberspace? Flash... Java... Huh? I do not know what you are talking about, please translate from Geekish! ...
NY Fashion Week scores social media touchdown
Super Bowl weekend has just passed, and admittedly I do not know who played, let alone who won. What I do know is what companies bought the coveted 30 second spots which aired in the Super Bowl ad breaks. All are well known companies looking to increase their ‘cool’ factor and garner some more attention from the Super Bowl’s dedicated audience, and from viewers like me who religiously watch Super Bowl commercials. On a seemingly unrelated topic, New York Fashion Week started yesterday (or today depending on your time zone); an exclusive event which every fashion forward fashionista hopes to get a front-row ticket for, or even an invite. This year though, things are different! Usually on opposite ends of the spectrum, in 2011, New York Fashion Week ...
