Second Screen Viewing - A Marketers Guide
Gone are the days where the TV commands full attention. Rather, this generation is termed 'multi-screeners' who use their devices' multiple screens simultaneously. This being said, viewers are now able to instantly engage the call to action, share content and connect with other fans etc. With this being widely accepted, brands are increasingly able to capture consumers through these various platforms. In a recent study, Google reports that the use of multiple screens makes the consumer more efficient as the spontaneous finding of relevant search results makes the consumer feel as though they have "found time". The study also noted that 22% of respondents searched for something on a smartphone after being exposed to it on TV. With these studies being commissioned on overdrive, it is quite clear that multi screen viewing is the next big thing. What is it? The concept of second screen viewing i...
Welcome, Pinterest for Business
Virtual pinboard and online content sharing service Pinterest has confirmed what has long been expected, announcing the launch of Pinterest for Business. Previous restrictions on commercial use have been removed, with Pinterest following in the footsteps of other social media heavyweights, such as Facebook and Twitter, by now providing businesses the facility to set up accounts. Indeed, following Pinterest's phenomenal growth over the last two years, it's a telling step forward, essentially designed to help businesses increase customer reach and drive traffic flow to targeted company websites. Businesses will now be able to further develop a presence on Pinterest by registering under their company name; while those new to Pinterest will be able to join as a business, existing us...
Mobile Apps vs Mobile Website
It's a question that we are constantly asked by clients - an Application or Mobile Website? At Vivo Group, we believe that the choice is company and goal specific. It is a topic of much debate, the fact that users are increasingly choosing to turn to their mobile device (be it smartphones or tablets) as the first point of call to access information. As such, we strongly believe that all information should be converted to suit the changing landscape and host information the way that clients wish to access it. That being said, it is fundamental that a mobile application, or site be developed. Therefore, once and for all, this blog will outline the respective functions and features of each to help you make your own informed decision. First off, lets start by defining each option; Mobile Website A mobile website is similar to the normal website, however it is optimized to display on a smaller screen and interface. Mobile websites typically only display the sites most viewed information and are accessed through the devices standard web browser (i.e. Sa...
What is Facebook's Custom Audience Targeting?
Let's paint a picture. You're involved with a business, who collects their customer's data via; email address, phone number, or on the off chance, Facebook users ID's. You have a Facebook page, however, you have realised that the number of 'Likes' does not come close to your collected database. Enter, Facebook Custom Audience Targeting. You see, Facebook has now integrated Custom Audience Targeting which gives users the ability to upload their consumer database - assuming that it contains customer; email addresses, phone numbers or Facebook user ID's. Once uploaded, Facebook will match such information with current Facebook users. Once matched, you are able to create and customise Facebook Ads directly to these matched customers. This gives you the ab...
How to Deal with Internet Trolls
With social media connections growing exponentially, the possibility of people disagreeing with your views increases respectively. With this in mind, a special breed of people, termed "Trolls" have arisen. As of late, Trolls are gaining the media spotlight and as such Vivo Group has complied some tips and tactics to assist you in combating them. What are Trolls? A Troll is a person who seeks to cause a commotion and gain attention by persistently hijacking your online presence whilst inundating you with negative and abusive comments. Trolls engage in order to increase self worth. They play off every interaction and become more fuelled and persistent the larger the argument becomes. They do not have legitimate grievances and do not want to talk rationally. Ra...
HTML5. What is it, and what can it do?
HTML5. Everyone’s talking about it, everyone wants to use it. Bugger all people know what it is or what it can do, so let’s break it down. HTML5 is the latest version of HTML - the code used by web developers to create web pages. Think of it as the newest model Holden Commodore. It’s got 24” wheels, 10 reversing sensors and automatic wipers - all as standard features, and all in all, an improvement on the previous model. In much the same respect, HTML5 picks up a handful of extremely useful elements that both simplify web development and enhance a user’s online experience. The W3C (World Wide Web Consortium) is an international body responsible for maintaining web standards and have been developing HTML5 over the course of the last few years. ...
Vivo Group jumps on the iPhone 5 Bandwagon
With all of today's hype, you probably find yourself extremely confused and don't know where to start. Fret not, Apple fans amongst the Vivo Group have been able to provide a concise wrap up of all things iPhone 5. Some feel that with the absence of Jobs, the fanaticism associated with new Apple product releases has significantly declined. Fewer leaks meant new features, when unveiled, were a surprise - rather than a clarification of rumours, resulting in a rather ho-hum launch. Nonetheless, there are still some noteworthy updates and upgrades; Aesthetics New 'Lightning' charger Earphone connectivity at the bottom of the device New earphones Lighter (20%) Thinner (18%) Longer Bigger screen ...
Converged Media; Redesigning the Media Landscape.
The acceptance and success of social media has dramatically shaken up how advertisers traditionally define Bought, Earned and Owned media. The once clear cut lines between the three media types are now seen as a blurry mess. Strengthened by Altimeter Group's research, it has been forecasted that the three "distinct media are beginning to converge, [and] soon they'll be inextricably entwined". Based on this forecasted amalgamation of media, the industry has dubbed the new term "converged media". This change has been caused by the new empowered consumer, who is now consulting the new types of media (Facebook, Twitter, Forums etc) to finalise their buying decisions. With this foreseen convergence in mind, it is fundamental that marketers keep up. In doing so, it is essential that marketers have an understanding of the traditional forms of marketing, and how they are converging in the digital scene. ...
Is Augmented Reality the future for Advertising?
Augmented Reality is swiftly becoming the most prominent marketing tool being employed by Marketers. It has the ability to strongly engage consumers by, (for the lack of a better word) augmenting their reality and enabling them to bring brand experiences to life. Sure, they are interesting, and really give us a glimpse into the future of advertising, but has anyone stopped, taken a step away from their screen, and actually thought about the concept of Augmented Reality? What is Augmented Reality? In its simplest form, augmented reality is a crafted digital layer, that can't be seen without the presence of a screen, whether it be in the form of a smartphone, computer or billboard. Two specific, yet very separate dynamics are combined when using augmented reality; a...
Instagram's Influence
It was once said that a picture is worth a thousand words, but perhaps in this new media age, a picture is worth a thousand followers. Instagram (an acquisition of Facebook) is strictly a mobile based, photo sharing application that allows users to apply filters to photos and post or share them accordingly. A recent study by Simply Measured found that 40% of Interbrands top 100 global brands, have employed Instagram in building their social presence among the applications 80 million registered users. Collectively, these 100 brands have 3 million Instagram followers with a rate of 96% engagement. With this statistic in mind, it is surprising that more brands are not joining in on the fun. Further, with the ever increasing presence of social media, paired with the prerequisite of built in cameras in mobile devices, the interaction levels are expanding exponentially. As a free applica...
