Let's paint a picture. You're involved with a business, who collects their customer's data via; email address, phone number, or on the off chance, Facebook users ID's. You have a Facebook page, however, you have realised that the number of 'Likes' does not come close to your collected database. Enter, Facebook Custom Audience Targeting. You see, Facebook has now integrated Custom Audience Targeting which gives users the ability to upload their consumer database - assuming that it contains customer; email addresses, phone numbers or Facebook user ID's. Once uploaded, Facebook will match such information with current Facebook users. Once matched, you are able to create and customise Facebook Ads directly to these matched customers. This gives you the ab...

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With social media connections growing exponentially, the possibility of people disagreeing with your views increases respectively. With this in mind, a special breed of people, termed "Trolls" have arisen. As of late, Trolls are gaining the media spotlight and as such Vivo Group has complied some tips and tactics to assist you in combating them.   What are Trolls? A Troll is a person who seeks to cause a commotion and gain attention by persistently hijacking your online presence whilst inundating you with negative and abusive comments. Trolls engage in order to increase self worth. They play off every interaction and become more fuelled and persistent the larger the argument becomes. They do not have legitimate grievances and do not want to talk rationally. Ra...

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HTML5. Everyone’s talking about it, everyone wants to use it. Bugger all people know what it is or what it can do, so let’s break it down. HTML5 is the latest version of HTML - the code used by web developers to create web pages. Think of it as the newest model Holden Commodore. It’s got 24” wheels, 10 reversing sensors and automatic wipers - all as standard features, and all in all, an improvement on the previous model. In much the same respect, HTML5 picks up a handful of extremely useful elements that both simplify web development and enhance a user’s online experience. The W3C (World Wide Web Consortium) is an international body responsible for maintaining web standards and have been developing HTML5 over the course of the last few years. ...

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  With all of today's hype, you probably find yourself extremely confused and don't know where to start. Fret not, Apple fans amongst the Vivo Group have been able to provide a concise wrap up of all things iPhone 5. Some feel that with the absence of Jobs, the fanaticism associated with new Apple product releases has significantly declined. Fewer leaks meant new features, when unveiled, were a surprise - rather than a clarification of rumours, resulting in a rather ho-hum launch.   Nonetheless, there are still some noteworthy updates and upgrades; Aesthetics New 'Lightning' charger Earphone connectivity at the bottom of the device New earphones Lighter (20%) Thinner (18%) Longer Bigger screen ...

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If I told you that psychology and social media go hand in hand, would you agree? Unlike the traditional Web, social media is a very emotional landscape, where people are at the centre of their own ecosystem. So, the value of social media lies not in the technology, but the people, relationships and the meaningful actions between them. In this way, those that succeed in social media do so by appealing to deeply rooted human needs, designing experiences that captivate the mind and feed emotions. And, with so many competitive forces at play, those who look to social science exert far greater influence than those that blindly deploy a set of tactical tools. To apply social science to social media, we need to shed light on human behaviour, and how people think about, influence and relate to one another. Behavioural scientists have found that when faced with information,...

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Facebook Like fever is taking over. I’ve noticed recently a growing emphasis on Facebook fan acquisition, and campaigns centred on “Become a Fan” or “Like us on Facebook”. While these campaigns are valid in the short term, many brands and businesses are relying on Facebook fan counts as the primary measure of success, and mistaking this figure for actual popularity and social interaction. Many brands believe that they can attract Likes, and subsequently let their page go idle. However, clicking Like is only the beginning. Thousands of Facebook fans doesn’t equal a captive and active audience who will tune into your messages and publicly support your business. Brands needs to refocus their aim beyond the initial click of the Like button, and toward building and sustaining a relationship with their fans. It’s a long-term process, but the quality of a brand’s fan base is only as strong as the effort put into cultivating and managing it. ...

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For many, Facebook has become a daily activity, much like eating and sleeping. It’s a place to document their adventures, milestones and thoughts with their peers. Now, active sharing by users is being replaced by automated sharing via Facebook’s Open Graph, allowing apps to share a user's identity through where they are, who they’re with and what they’re doing online. Content sharing is nothing new. Virtually all sites have adopted the ‘Like’ button to socially share content. However ‘Like’ is a very general term. In early 2012, Facebook launched the new Open Graph which would allow users to “read”, “listen” and “love” things instead. In this way, the Open Graph can be utilised as a full media consumption platform, rather than just a social sharing or discovery platform. As Zuckerberg said in 2010, "Yelp is mapping out the part of the graph that relates to small businesses. Pandora is mapping out the part of the graph that relates to music. If we can take these separate maps of the graph and pull them all together, then we can create a Web that's smarter, more social, more personalised and more semantically aware." HIs dream is now becoming a reality.   So, how does it work? When a...

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Everywhere you look, you’re told to get on social media because “it’s a great way to market your business”. This is true, however most don’t understand why they’re doing it or what to expect from it. The truth is, success in social media is challenging. Most businesses don’t succeed due to failure to plan and execute. Here are our top 2 signs that you’re on a fast track to social media failure, with tips on how to avoid it:   Warning Sign #1: You have unrealistic expectations One of the most widely held assumptions is all social media is viral. Companies launch into social media expecting to be met with likes, followers and comments en masse. When this doesn’t happen, most businesses give up. However, social media is no overnight miracle worker. if your company is just starting out with no online presence, you have to commit to long-term participation before you start seeing a return on your time investment. You need to be realistic in t...

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Pinterest - It needs no explanation. By now you’ve likely been inundated with best practice guides and case studies. We won’t weigh you down with more how-to’s; we’re more interested if Pinterest is a valuable time and resource investment. Outside of Pinterest follower counts, there are few ROI metrics available to explore. Pinterest is still a marketing experiment, with its potential currently being explored by brands, businesses and retailers alike. Here’s what the statistics tell us so far: From Q2 2011 to now, Pinterest has grown from representing 1.2% of social media revenue for e-commerce sites to 17.4%. This figure is predicted to grow to 40% by Q2 2012; Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ - with its share of social media referrals growing steadily; A report by RJMetrics found Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history; Over 80% of pins are repins, demonstrating ...

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