Does Social Media Success Equal Facebook Likes?
Facebook Like fever is taking over. I’ve noticed recently a growing emphasis on Facebook fan acquisition, and campaigns centred on “Become a Fan” or “Like us on Facebook”. While these campaigns are valid in the short term, many brands and businesses are relying on Facebook fan counts as the primary measure of success, and mistaking this figure for actual popularity and social interaction. Many brands believe that they can attract Likes, and subsequently let their page go idle. However, clicking Like is only the beginning. Thousands of Facebook fans doesn’t equal a captive and active audience who will tune into your messages and publicly support your business. Brands needs to refocus their aim beyond the initial click of the Like button, and toward building and sustaining a relationship with their fans. It’s a long-term process, but the quality of a brand’s fan base is only as strong as the effort put into cultivating and managing it. ...
5 Ways to Incorporate User Experience Design
The world wide web is powered by the end user. They choose which websites to visit, what information to consume, and what products to purchase from whom. In this way, a website’s success does not hinge on design or information alone; it relies on how the user perceives it. This perception is particularly important as technologies and methodologies advance, and web-based systems move from static mediums to complex, interactive experiences. Basically, your website’s success boils down to whether you can retain your target user’s interest through considered systems and tools. Enter user-experience design, or UX design. What is user experience design? “Design is not just what it looks like and feels like. Design is how it works” - Steve Jobs The term “user experience” refers to how a person feels when interacting with a system, be it a website,...
