The Ultimate Facebook Open Graph Guide
For many, Facebook has become a daily activity, much like eating and sleeping. It’s a place to document their adventures, milestones and thoughts with their peers. Now, active sharing by users is being replaced by automated sharing via Facebook’s Open Graph, allowing apps to share a user's identity through where they are, who they’re with and what they’re doing online. Content sharing is nothing new. Virtually all sites have adopted the ‘Like’ button to socially share content. However ‘Like’ is a very general term. In early 2012, Facebook launched the new Open Graph which would allow users to “read”, “listen” and “love” things instead. In this way, the Open Graph can be utilised as a full media consumption platform, rather than just a social sharing or discovery platform. As Zuckerberg said in 2010, "Yelp is mapping out the part of the graph that relates to small businesses. Pandora is mapping out the part of the graph that relates to music. If we can take these separate maps of the graph and pull them all together, then we can create a Web that's smarter, more social, more personalised and more semantically aware." HIs dream is now becoming a reality. So, how does it work? When a...
2 Signs Your Social Media Will Fail
Everywhere you look, you’re told to get on social media because “it’s a great way to market your business”. This is true, however most don’t understand why they’re doing it or what to expect from it. The truth is, success in social media is challenging. Most businesses don’t succeed due to failure to plan and execute. Here are our top 2 signs that you’re on a fast track to social media failure, with tips on how to avoid it: Warning Sign #1: You have unrealistic expectations One of the most widely held assumptions is all social media is viral. Companies launch into social media expecting to be met with likes, followers and comments en masse. When this doesn’t happen, most businesses give up. However, social media is no overnight miracle worker. if your company is just starting out with no online presence, you have to commit to long-term participation before you start seeing a return on your time investment. You need to be realistic in t...
#Pinterest Marketing, How To Measure Success
Pinterest - It needs no explanation. By now you’ve likely been inundated with best practice guides and case studies. We won’t weigh you down with more how-to’s; we’re more interested if Pinterest is a valuable time and resource investment. Outside of Pinterest follower counts, there are few ROI metrics available to explore. Pinterest is still a marketing experiment, with its potential currently being explored by brands, businesses and retailers alike. Here’s what the statistics tell us so far: From Q2 2011 to now, Pinterest has grown from representing 1.2% of social media revenue for e-commerce sites to 17.4%. This figure is predicted to grow to 40% by Q2 2012; Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ - with its share of social media referrals growing steadily; A report by RJMetrics found Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history; Over 80% of pins are repins, demonstrating ...
