How to Optimize Email for Mobile Audiences
With the surge of mobile uptake in recent years, email subscribers are now viewing emails in a diverse ecosystem of desktop, mobile and social contexts. Therefore, it's imperative to design your email marketing campaigns with mobile in mind, to ensure that your mobile recipients are getting the best user experience from your messages. If you’re not optimising your email marketing for mobile, you could be missing valuable opportunities. Read on to find out how to optimise your EDM campaigns for mobile audiences. How do I know if I have a mobile audience? Web analytics and surveys can help you decide. Most email marketing software includes email analytics to collect information on which email clients and devices your subscribers are using to view their emails. ...
