4 Ways to Generate B2B Leads Through Social Media
B2B social media is on the rise, connecting businesses to prospective clients and providing value to current clients. However, despite its relationship-building benefits, many businesses have trouble converting social media interactions to leads and sales, and proving their social media programs are contributing to business revenues. According to a White Horse marketing survey, 86% of B2B firms are using social media, compared to 82% of B2C firms. However, B2B firms aren't as active in their social media activity - only 32% engage on a daily basis, compared with 52% of B2C firms. In addition, a BtoB Magazine survey found that 59% view lead generation as their greatest online marketing channel. But, it doesn’t have to be difficult. So, how do you make social media an efficient, cost-effective channel for finding new customers and clients online? Step 1: Consider Your Staff, Channels and Customers To ensure your business or brand is maximising social media for lead generation, you need a dedicated social media team or group who can plan, create, monitor and measure on a daily basis to ensure your social media presence is timely and relevant t...
Marketers Guide to Facebook Timeline for Brands
Within the next month, everything you know about Facebook Fan Pages will change. Facebook Timeline for Brands is now being rolled out, and will be the default by March 30. It’s different to what you’re used to, with the demise of popular features including the famed default landing tab, but with all new layout, marketing and administration features to take advantage of. Read on to discover the new changes, and best marketing practises for brands transitioning to the new fan page format. Layout: Photo and Chronological Timeline Facebook Timeline for Brands is similar to Timeline for personal profiles, focusing on the past as much as the present. This feature presents an opportunity for brands to emphasize chapters in their history that are relevant and interesting to fans. Did you know American Express began as a courier service in the late 19th century? Or that Coca Cola was invented as a treatment for headaches? Sharing a brand’s back story - right back to it’s humble beginnings - stimulates conversation, and helps humanise a faceless business. Go through your company’s history and mark milestones (business founded, product launched, store openings, new staff) to construct a narrative for your audience. Accompany your milestones with images for full effect. For example, Ben & Jerry marked the introduction of "More Fantastic Flavours" as a milestone in 1999. When users navigate via the timeline sidebar, they can view key events throughout ...
