Google Social Search: Time to Rethink Your Strategy

By Kate O'Hara on Thursday, February 23 2012 Google Social Search: Time to Rethink Your Strategy

If you thought Google Plus was going to fail, think again. Google has made a big move into the social space with Google Search Plus Your World, which transforms Google “into a search engine that understands not only content, but also people and relationships”. This is the Googleverse, after all. But what does this change mean for your social and SEO strategy? Read on to find out.   What is Search Plus Your World? Google Search Plus Your World is the integration of Google Plus with Google Search. When you’re logged into Google Plus, the new social search algorithm returns “more relevant” results by aggregating data from your network - such as people in your circles and the pages they have recommended - and bumping these personalised results to the top of the search results page. Google calls this access “your web”, because “you should be ab...

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News Feed Optimization, Be Noticed on Facebook

By Kate O'Hara on Thursday, February 2 2012 News Feed Optimization, Be Noticed on Facebook

Facebook, the best known and most widely adopted social network, is a crowded place. So crowded, that the average fan page status update only reaches 7.5% of it’s fan base. 70-90% of your fans will never see your status updates because Facebook categorises content with an algorithm to hide content that it assumes users won’t want to see. If a user has never visited your fan page or interacted with you, he or she won’t see any new content you publish. If a fan has commented once or twice, they might see one third of your new status updates. However, to get the most out of Facebook, you want all, or at least most of your status updates to be visible in your fan’s streams. In this blog, we’ll break down Facebook’s EdgeRank Algorithm to show you how to beat it.   Let’s start with some definitions The EdgeRank Algorithm is relatively straight foward. A status update is called an Object. When a user interacts with an Object, they create an Edge (i.e. like, comment, share). To find an obje...

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