Top 5 Ways to Increase Website Traffic
Increasing traffic to your website is a challenge, given the “If you build it they will come” mentality no longer applies in the crowded online marketplace. The issue isn’t your website design or development; the issue is you’re not investing time in earning visitation. That’s right - If you want to attract more qualified traffic, you need to find your users first. Read on for our top five ways to increase your online visibility. Submit your website to search engines Ultimately, your website will be visited because it is visible in search engine results, not because it’s nice to look at. Yet, contrary to popular belief, you have to tell Google that you exist. For inclusion in organic online searches, the trick is to get a competit...
F-commerce, the future of online shopping
Forget e-commerce, F-commerce (a.k.a Facebook commerce) is the next frontier in social shopping. A recent report found that on average, 50.8% of traffic was logged into a Facebook plugin while shopping online. Other studies have found that 56% of Facebook users have clicked through to a retailer’s website because of a status update, and 35% of shoppers say they would be likely to buy a product directly from Facebook. These findings hint at the potential for e-retailers to integrate with Facebook to create even more personal and participatory shopping experiences. And with more than 800 million active users on Facebook, it makes perfect sense. At present, Facebook is being utilised to inform and influence purchase behaviour by keeping fans in the know about product offerings, promotions, exclusive offers and sales. But, what if the user didn’t have to leave Facebook to browse a store and make a purchase? This is f-commerce, and it might be closer than you think Facebook has subtly hinted at t...
