Charlie Sheen Roast: A #Winning Social Strategy
We have a love/hate relationship with Charlie Sheen, what with wanting to slap him and all. So it was with great pleasure that we tuned in to the Comedy Central’s Roast of Charlie Sheen, where Sheen surrendered himself to a slew of angry comedians including Seth MacFarlane, William Shatner, Mike Tyson and Steve-O. Even more impressive than the jokes were the statistics for the night. 6.4 million American viewers and 810,000 Australian viewers tuned in, making the Sheen Roast the highest-rated roast to date for the cable network. Moreover, the Roast garnered 400,000 tweets during the night, with thanks to the Comedy Central’s #winning social strategy. We’ve learned in recent weeks that TV executives are becoming more open to the concept of Social TV and engaging television audiences through social media. So the Sheen Roast was the perfect opportunity for Comedy Central to ramp up it’s social offerings, given Sheen’s social media clout. Earlier this year, the drama around Sheen’s public dismissal from Two a...
#Geekish 4: What is NFC Technology?
As the number of smart phone users continues to grow at an incredible rate (Telstra reported that almost one in two Australians mobile phone users has a smart phone), a new challenge emerges: how can we use smart phone technologies to effectively connect and engage with consumers? With NFC technology, that’s how. In this version of Geekish, we give you an overview of NFC technology and how it’s changing the way mobile phone users interact with the real world. What is NFC? It stands for Near Field Communications technology, and is premised on short-range wireless connectivity technology. NFC allows users with NFC-enabled devices to collect data from another device or “smart tag” (an integrated circuit containing data) at close range. By tapping, waving or holding the mobile phone in close proximity to an NFC tag or device...
Klout Perks Gaining Clout
Our world is becoming increasingly cluttered with advertising and marketing messages. Which is why it’s only natural that brands are looking for new, non-intrusive ways to promote their products and services online. The next frontier? Social recommendations. Personally, a lot of purchasing decisions are made based on friend’s recommendations, rather than listening to a celebrity endorse the product. Katy Perry, we all know you were paid to say that about Proactive. Do you even know what acne is? So instead of ‘pushing’ the message on consumers, why not have them advocate for you? The difficulty here lies in identifying and targeting those advocating consumers. But, thanks to Klout, that just got a whole lot easier. Hold up, what is Klout? It’s an online measurement tool for influence. Using data mined from a user’s active social networks - including Twitter, Facebook, LinkedIn, FourSquar...
Social media skepticism, how to overcome doubt
At first glance, it appears that social media is growing out of control. Every day there's a newfangled social networking start-up, mobile application or game; Facebook drops their new features as quickly as they arrive and search engine giants are moving into social networking territory. It's a seemingly never-ending cycle of change, and keeping up has become a tiresome 24/7 commitment. So If you're not already using social media, it's easy to make excuses or simply avoid it. But the reality is, the number one mistake people make in social media is ignoring it altogether. If you need to mobilise skeptical colleagues, clients or managers to implement a social media strategy, we've got the antidote. Read on as we answer a few of the top objections to social netwo...
